Big data analytics: turning big data into big money
|Sbírka:||ProQuest Ebook Central|
|Vydání:||Hoboken (N.J.): Wiley, 2013|
Reveals big data analytics as the next wave for businesses looking for competitive advantage
Takes an in-depth look at the financial value of big data analytics
Offers tools and best practices for working with big data
Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business\'s growth strategy.