Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
Autor: | Information Resources Management Association (USA) |
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ISBN: | 9781522571162 |
Vydavatel: | IGI Global |
Plný text: | https://zdroje.vse.cz/login?url=https://www.igi-global.com/gateway/book/203076 |
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.