One Up: Creativity, Competition, and the Global Business of Video Games

Autor: Joost van Dreunen
ISBN: 9780231552219
Vydavatel: Columbia University Press, 2020
Plný text:

One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.

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