Innovation from Emerging Markets

Autor: Fernanda Cahen, Lourdes Casanova, Anne Miroux
ISBN: 9781108764407
Vydavatel: Cambridge University Press , 2021
Plný text:

In recent years, emerging markets have come to represent the largest share of global GDP and have made gains in economic development and political influence. In turn, emerging market companies have taken on a new level of importance in driving innovation, local development and global competition. Advancing an integrative view that captures the diversity of innovation among companies in emerging markets, this book highlights the rapid evolution of emerging markets from imitators to innovation leaders.

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