Research Methods for Business Students

Autor: Saunders, Mark; Lewis, Philip; Thornhill, Adrian
ISBN: 9781292016641
Vydavatel: New York : Pearson Education, 2015
Plný text:

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you’re thinking…’How do I choose my topic?“I’m confused by all these different philosophies“I need to collect my data; what do I do first?’‘When and what do I need to write?… then, open this book to discover: Regular checklists and ‘Progressing your research project’sections to give you step-by-step practical guidance on the process A glossary of clear definitions for 600 research terms Cases and examples of students’and academics’research and topical news articles illustrating research in practice Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research.

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